The Illume Effect: Jody MacDonald

October 06, 2015

In a brand-new series leading up to Red Bull Illume 2016, we sit down with notable former finalists and photographers to find out more about the impact the contest has had on their careers. First up is adventure sport photographer Jody MacDonald, who had two images in the Top 50 and another in the Top 250 in 2013. Here's what she had to say:

Has Red Bull Illume made any difference to your career?
"The great thing about Red Bull Illume is that it validates you as a professional photographer to the outside world. People definitely perceive you more as a professional and because of that you're simply more inclined to get more work."

Did you get more assignments? 
"I would most definitely say it did! It gave me a lot more exposure. I did a lot of interviews and it got more people interested in featuring my work. But what it really does? It catapults your photography into the mainstream in a way that's hard to do otherwise. Red Bull has such a broach reach."

Can you give an example?
"It's not a quantifiable thing but Red Bull Illume has definitely had something to do with a couple of projects I'm working on, including a trip I'm about to go on."

Tell us more…
"I can't! I signed an NDA but it's a trip in Africa."

What's your view on Red Bull Illume photography as a whole?  
"I'm a photographer. It's candy for me! Over the years the caliber has gone up and up. It's the best of the best."

So will you enter again? 
"Yes. I have one image that I know for sure I'll submit."

What's the secret to an image doing well?
"It has to be well thought through. It can't just be a lucky shot, that percentage is so small now. It has to be one of the best shots of your entire career! It's like that quote; ‘you're lucky if you take 10 great shots in your lifetime'. Those are the ones that go into Red Bull Illume."

Lastly, what's your own favorite image?
"That one where you got to see the whole dune. That photo encapsulates that whole experience in Mozambique. I love the colors, and it has a bit of meaning for me."

View some of Jody's images in the gallery and find out more about her work on her website or Facebook page.

Article first published on Red Bull Illume

Leave a comment

Comments will be approved before showing up.

Also in Tamrac Blog

Camera Bag Organization: A Guide to Efficiency
Camera Bag Organization: A Guide to Efficiency

December 08, 2023

Read More

Choosing the Perfect Camera Bag
Choosing the Perfect Camera Bag

November 07, 2023

Read More

Spread the Love; Spoil your Gear

February 10, 2021

Valentine’s Day may look a little different this year, so why not take that and run with it. It’s been a long year for everyone so why not do something for you and your passion? 

This year, we’re suggesting spreading the love to your gear. Been eyeing up a new bag? Go for it! We wanted to share a few of our favorite products when it comes to keeping our gear protected and clean.

Read More